Marketing 101: How to Develop an Effective Plan

Is the amount of time and money that you're spending on marketing paying off? To bring in the business that you need you must have a strong marketing plan. Before you dive in with specific marketing tactics, make sure to take a look at the "big picture" of small business marketing. This highly practical class starts by identifying the relevant factors: what are you selling, what is your pricing position, who is your target market, and how much competition do you face. Then determine the 3-5 types of marketing that will work best for your business. Learn how to set realistic marketing goals and how to test and track if your marketing is working. This comprehensive marketing class is good for all sizes and types of businesses. Jennifer Croft has 30 years of marketing experience and has taught more than 3,000 people how to start and run their own small businesses. She is the founder of 5-Minute Classes, an online resource for small business owners.

Code:1987K
Dates:May 8, 2019 Check for other dates
Meets:One Wed., 6:30-9PM 05/08
Location:CFU LOWRY: Near 1st & Quebec
Fee:$56
You could save $12.00 on this course by becoming a member of CFU Membership

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