Digital Marketing Overview

Digital marketing includes social media, blogging, mobile marketing, content marketing, and more. You need to know about search engine optimization, reputation management, lead generation and conversion, and so forth. So much to learn! This class lays out what all the digital marketing activities are and how they work together. We'll define terms, discuss the customer/client buying cycle, and show how these activities fit in that cycle. Get the big picture and prepare yourself for the next step: creating a digital marketing strategy that fits your budget and advances your business goals. With an advertising degree and 10 years of marketing/advertising experience, Gabriel Fermin went from working with a big ad agency to consulting and helping provide digital marketing plans for small businesses. He works with RevLocal, an agency that provides personalized digital marketing solutions to many thriving local businesses across the U.S. He is owner/director for 6 O' Clock Films, a video marketing agency that creates video content for advertising campaigns.

Code:1935BP9
Dates:December 16, 2019 Check for other dates
Meets:One Mon., 6:30-9:30PM 12/16
Location:CFU LOWRY: Near 1st & Quebec
Fee:$61
You could save $12.00 on this course by becoming a member of CFU Membership

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