Branding Your Business: Building a Strategy to Develop a Distinct Brand Identity (Online)

Why do some brands have such loyal followers while others fade away? How does one develop a strong brand? While branding is both an art and a science, there are key concepts and practices that can increase your chances of success as you build your brand. This course will cover theories and techniques of branding, steps to building brands, strategies for brand guidelines, ways of using images, text and colors to create your brand, and methods to measure brand equity. Lori Poole has been practicing and teaching public relations and communication techniques for decades. She has also worked with corporations, non-profits and individuals in building their brands, as well as teaching design courses and creative skills for tapping into those areas of the business and professional world.

 NOTE: This course will be offered via Zoom. Register now and then the day before class the instructor will send you the link to attend. Look for an email with "CFU Zoom class" in the subject line. A good internet connection and a computer or device with a camera and mic are needed.

Dates:June 9, 2021 Check for other dates
Meets:One Wed., 6:30-8:30PM 06/09 (MT)
Location:ONLINE: Via Zoom
You could save $12.00 on this course by becoming a member of CFU Membership
Notes:Class time is in MT. Good internet connection and a laptop or device with camera and mic is needed. You should download Zoom in advance of class it is free to install, Look for an email from your instructor with the subject line CFU Zoom class for the link. Be ready to log on and join the meeting 5-10 minutes prior to the class start time so you will be ready when class begins. If you have trouble using the link, just go to, click "Join a Meeting" and enter the meeting ID provided in the instructor's email.

There are still openings remaining at this time.


A valid credit card will be required for payment. Please have your card information ready.

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